A Framework for Success
A company's culture is aligned when the organization's vision, values, and strategic goals are in sync with each other. This cultural alignment creates a powerful, shared sense of purpose throughout the organization. It strengthens people's commitment and raises their level of engagement. Aligning people and purpose in this way provides the energy, direction, and focus that all organizations need to succeed. The result? Strong performance, high productivity, and improved business outcomes.
The challenge of growth and change
Most successful, growing companies like yours already have a strong culture. Focused leadership, talented people, and solid management drive the company forward while building commitment to a common purpose. Yet as your company grows, cultural alignment (or re-alignment) is often needed to keep people performing at their best, focused on the right tasks, and working productively to achieve the outcomes that matter.
Dealing with large-scale change
New technology, a leadership transition, and other changes may cause the vision, values, and strategic goals of the organization to shift. The result? The organization's culture shifts as well. Culture transformation reinforces these linkages, helping people and purpose to stay in sync, and keeping the company on a path to continued growth.
Creating a resilient culture
A strong, well-aligned company culture provides the resiliency people need to excel in a world of disruption and change. Making sure that the company's vision, values, and strategic goals are in sync with one another is crucial to this process. That's because a consistent, cohesive culture helps to maintain the shared sense of purpose that allows people to adapt to change and disruption more readily, whether the change comes from inside or outside the company.